![]() This also spills into your selection of triumphs. Branding, website designs, print, packaging, social media visuals, and any other relevant work should be highlighted. Select projects or pieces that demonstrate your skills, your imaginative approach and an aptitude to solve real-world design difficulties.Īs previously covered, show your versatility as a designer by including a variety of mediums and genres. Choosing Your Best WorkĪ good portfolio places an emphasis on quality above quantity. Tailor your portfolio to appeal to the people you want to reach but don’t be afraid to also include a little something different, just to let the viewer know that you can in fact turn your hand to other areas of design. Research and investigate the firms or clientele that you want to attract and include projects that correspond to their industry, interests, or design aesthetics.Īre you targeting an audience specifically for branding, web design, graphics, packaging, or perhaps user interface (UI) design? Break it down and identify the best examples of your work to showcase your specific skills. A well-targeted portfolio guarantees that your work is in line with your professional objectives and appeals to the clients or companies you want to attract.īefore you begin selecting your work and curating your portfolio, you must first establish your target audience. Identifying the Target Audience for Your PortfolioĪ graphic designer may have more than one portfolio with different selections of work curated for different audiences. Showing your ability to manage design projects effectively and with care will instil trust and confidence in potential clients and employers. A polished and professional portfolio communicates your dedication to excellence and shows professionalism and precision. It is not just the content that is judged by employers and clients, it is the whole portfolio and how you present it. Pay close attention to detail as well as the overall appearance of your portfolio. A willingness to try different things and to be open to novel approaches is a key asset in the professional world. Clients and companies need designers who can adapt and adjust and think on their feet. It is evidence that you can manage a variety of design jobs, while also demonstrating your range of skills and abilities as a designer. Versatility is the golden egg of design and a strong portfolio will showcase this. While a portfolio is a carefully selected collection of creative work, it is also a tool to gain employment. This could be the very thing to make you stand out from other designers. This is your opportunity to share your viewpoint and to express your unique perspective on the world. Artists express themselves through their creativity and creatives in general will have a philosophy or ethos by which they live. Don’t be afraid to include something a little unorthodox or leftfield if this is your artistic language, then use it. ![]() It is your design identity and needs to showcase you as a person. Think of your portfolio as a creative diary. After all, graphic design is primarily a problem solving endeavour that entails great creative skills. While it’s important to create a sense of cohesion in the flow of the chosen work, a designer must also demonstrate their technical skills, their creative approach and how they strategically manage design solutions. It’s impossible to know what a client is looking for, so a portfolio with a range of options will communicate to a potential client that this graphic designer is flexible in their creativity and can adapt to any brief. The Value of a Solid Graphic Design Portfolioīecause a portfolio is generally the only way a potential client can judge a designer's work, it needs to display a variety of skills and styles where possible. Show it the same love you have shown each individual piece you are placing inside it. This is your doorway to new opportunities and your calling card for prospective work. It is a visual diary of your graphic design journey so far. Using your unique creative vision, create a narrative that runs through the entire portfolio and showcases all of these attributes. Then look at the skills you are most proud of and the variety of work you have to offer. Think about what makes your work unique and personal to you. ![]() The portfolio is not simply a repository of your work, it needs to tell a story, a story about the graphic designer as well as the work you are presenting. When preparing a portfolio, graphic designers need to begin as though approaching a new design project. ![]() What is it that makes one portfolio stand out from the mountain of others in this highly competitive profession? The most talented graphic designers with the most innovative ideas, risk going unnoticed without a carefully curated portfolio.
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